官员直播带货情境下消费者购买意愿影响因素分析——基于计划行为理论及其扩展模型Analysis on Influencing Factors of Consumers’ Purchase Intention in the Situation of Officials’ Live Delivery—Based on the Theory of Planned Behavior and Its Extended Model
王业成, 唐书清 下载量: 432 浏览量: 1,189
应用数学进展 Vol.11 No.4, April 24 2022, PDF, HTML, XML DOI:10.12677/AAM.2022.114212 被引量