基于预期后悔的限量与限时促销对消费者冲动购买意愿的影响研究Research on the Effect of Limited and Limited Time Promotion Based on Expected Regret on Consumers’ Impulse Purchase Intention
王贝雯, 刘东胜 下载量: 344 浏览量: 767
电子商务评论 Vol.12 No.1, February 21 2023, PDF, HTML, XML DOI:10.12677/ECL.2023.121004 被引量