文化创意园区企业投融资生态环境研究——基于访谈调研的结果

Research of the Ecological Environment of Investment and Financing in Cultural and Creative Enterprises in Park—Based on the Result of Interviews

摘要: 借鉴生态理论对文化创意园区企业投融资生态环境进行研究，为优化文化创意园区企业投融资生态环境提供依据。采用访谈调研的方式，通过对北京、天津文化创意园区的15家企业进行访谈，对访谈资料进行编码整理，使文化创意园区企业投融资生态环境的构建逐步变得清晰。研究发现：文化创意园区企业投融资生态环境具有多维本质。其中政策制度环境和金融环境在访谈中被提及的频率分别为93%和87%，对投融资的影响显著；技术环境、社会文化环境、自然环境被提及的频率虽然相对较低，但它们为文化创意园区企业投融资活动提供了物质和基础。

Abstract: The study of the ecological environment of cultural and creative enterprises’ investment and fi-nancing in park referencing the theory of ecological can provide reliable basis to optimize the en-terprises’ ecological environment. Through the interview of entrepreneurs in 15 cultural and cre-ative enterprises in park in Beijing and Tianjin, by the coding, the ecological environment of in-vestment and financing in cultural and creative enterprises in park is becoming clear. The study found that: the ecological environment of investment and financing in cultural and creative enter-prises in park has multidimensional nature. The frequencies of the policy system and financial en-vironment mentioned in the interview are 93% and 87%, respectively; the impact on the invest-ment and financing is significantly. Although the frequencies of technology, social and cultural en-vironment mentioned are relatively low, they provide the material base of investment and fi-nancing.