双渠道供应链中的数量弹性契约研究

Study on the Quantity Flexibility Contract in the Dual-Channel Supply Chain

摘要:

近年来，线上销售渠道的兴起使更多的制造商选择了线上线下同时销售的双渠道模式。同时数量柔性契约是应用比较广泛的供应链协调契约之一。本文将二者进行结合，分析了数量柔性契约下制造商双渠道供应链的库存决策策略。证明了数量柔性契约对供应商和零售商之间的决策行为进行协调，同时增加二者的利润，使得供应链的整体利润达到最优。

Abstract: Recently, more manufacturers choose dual-channel, combination online channel with offline, as a strategy with the emergence of online channel. Meanwhile, quantity flexibility contracts are one of the most widespread contracts in the supply chain coordination. This paper integrates them together and analyze the optimal order quantity in the manufacturer’s dual channel with the quantity flexibility contract. It is proved that quantity flexibility contract can coordinate the supply chain between the manufacturer and the retailer. Both of their profits are also increased. Then, profits of the whole supply chain can be optimized.