摘要:
服务模块化作为一种新兴组织形式，是影响企业创新绩效的重要因素。本文以江西省文化创意产业为例，基于博弈交叉效率DEA模型，从组织的松散耦合性、标准界面规范、服务定制水平三个关键变量着手，在服务模块化程度与创新绩效两个层面进行了测量、对比与分析。研究发现，服务模块化程度在低于40%时，提高服务模块化程度会给创新绩效带来显著的促进作用；当服务模块化超过该限度后，则会给创新绩效带来负面影响。适当地提高组织的松散耦合性和服务定制水平，设置合理的标准界面，能够提升企业的创新绩效。
Abstract:
As a new form of organization, service modular is an important factor affecting business innova-tion performance. Taking the cultural and creative industries of Jiangxi Province as an example, this paper started with three key variables: the loosely coupled nature of the organization, stan-dard interface specification, and service customization level, based on game cross-efficiency DEA model. We also measured, contrasted and analyzed modular service at two levels of innovation performance and services modularity. The study finds that service modularization degree is lower than 40%; it brings a significantly promoting effect on the innovation performance, when the service module exceeds the limit; it will give a negative impact on innovation performance. Improving the loosely coupled nature of the organization, standard interface specification and service customization level can enhance enterprises’ innovation performance.