新媒体在高校校园文化建设中的作用及对策

The Effect and Countermeasure of New Media in Campus Culture

摘要: 新媒体为校园文化带来了新的机遇和挑战，是校园文化建设的必由之路。新媒体下校园文化建设呈现时代性与多样性融合、交互性与个性化共存、内容和形式扩展的特点，也带来了信息监管难、信息碎片化、多元文化对主流文化冲击、网络依赖等问题。在校园文化建设中要加快校园数字平台建设、丰富校园文化内容与形式、发挥舆论宣传作用、加大网络监督，提高学生的媒体素质。

Abstract: New media, which has brought new opportunities and challenges for the campus culture, is the only way of campus culture. Under the new media era, the construction of campus culture is cha-racteristiced with times and diversity, coexisted with interactivity and personalization, extended content and form. It also brings problems such as difficult regulatory information, fragmented in-formation, culture shock to multicultural mainstream, network dependence and so on. To accele-rating the construction of campus culture, it is feasible to enrich campus cultural content and form, play a propaganda role to adapt to students’ development, increase network monitoring and im-prove students’ media quality.