新信息环境下高校阅读推广长效机制建立的研究

Study on the Long-Term Mechanismof Reading Promotion Activities of University Libraries in NewInformation Environment

摘要: 针对当前高校阅读推广活动数量多但是长效性不足的现状，深入研究长效机制建立的策略，指导图书馆更有效的开展阅读推广活动。文章首先对阅读推广长效机制进行定义，并阐述了构建长效机制的重要性，其次围绕长效机制的建立，提出以建全组织机构为保障、以读者需求为指导、以多元多方位阅读推广平台为手段、以“学以致用”为目标的四个方面，进行具体阐述。在新信息环境下，通过采用“制度–读者–方式–运用”的四步法策略，可以为高校阅读推广长效机制的建立提供有效保障。

Abstract: Currently, the number of reading promotion activities in universities libraries is more, but the long-term of these activities is deficiency. The establishment of long-term mechanism strategy was in-depth studied to guide the library reading promotion activities more efficiently. This paper firstly presented the definition and the importance of long-term mechanism of reading promotion, then around the establishment of long-term mechanism, put forward four steps and detailed: establishing and improving organization, guiding by reader’s demand, building multivariate multiple reading promotion platform, applying the knowledge as the ultimate goal. Under the rapid development of new information technology, by using such “organization-readers-platform-using” four steps strategy, it can provide effective protection to the establishment of reading promotion long-term mechanism.