基于服务补救理论下丽江旅游市场的开发和整治措施

The Development of Tourism Market in Lijiang under the Service Remedy Theory

摘要: 云南，作为中国旅游资源最为丰富的大省之一，近几年以来它的旅游业已逐渐发展成为其支柱性产业，并保持着良好的发展势头。在多年的旅游探索式发展道路中，云南省也逐步形成了具有其鲜明文化特色的旅游格局，并涌现出了昆明、丽江、大理、香格里拉等享誉世界的梦幻旅游圣地。但是随着经济的发展，人类文化意识的变迁等因素的影响，云南旅游市场也开始出现各种新问题，亟待解决。本篇文章将以云南省丽江市旅游市场为研究对象，在分析丽江市旅游市场现状和问题的基础上，基于服务补救理论，逐步探讨解决问题的措施，希望对相关旅游城市在旅游市场的开发和整治方面的建设带来有益的启发。

Abstract: Yunnan province, as one of the province that has the most abundant tourism resources in China, tourism has gradually developed into a pillar industry in recent years, and has maintained a good momentum of development. In the years of exploration and development of tourism in Yunnan province has gradually formed its distinctive cultural characteristics of tourism pattern, and sprung up Kunming, Lijiang, Dali, Shangri-La and other world-renowned tourist destination dream city. However, with the development of economy and the change of human cultural consciousness, the tourism market in Yunnan has begun to face new problems, waiting for us to solve. This article will take the tourism market of Lijiang city in Yunnan Province as the research object, based on analyzing the present situation and problems of the tourism market in Lijiang City, based on the theory of service remedy, and gradually explore the measures to solve the problem, hoping to take useful inspiration to the construction of the relevant tourist city development and improvement in the tourism market.