高等教育战略规划：以台湾地区私立大学为例

Strategic Planning for Higher Education: A Case of Private University in Taiwan

摘要: 本研究目的是为台湾地区的私立大学规划、执行与评估一组竞争战略，使台湾地区私立大学能在高度竞争的高等教育产业中达成办学目标。本研究以台湾地区私立静宜大学为例，评估该校竞争力。本研究采用的战略工具为：竞争态势矩阵(CPM)；外部因素评估矩阵(EFE)；内部因素评估矩阵(IFE)；威胁–机会–劣势–优势矩阵(SWOT)；战略定位与行动评估矩阵(SPACE)及总体战略矩阵(GSM)；量化战略规划矩阵(QSPM)。根据本研究各个矩阵分析结果，最后提出数项战略供该大学参考执行。

Abstract: The aims of this paper are to design, practice, and evaluate a group of comparative strategies for private universities in Taiwan, so that these universities may utilize the strategies to achieve their goals. This research employs the Providence University as an example in analyzing its comparativeness. Strategic matrixes applied in this case are: 1) CPM; 2) EFE; 3) IFE; 4) SWOT; 5) SPACE; 6) GSM; 7) QSPM Matrixes. Finally, this research provides some strategies for the Providence University.