廉价货币时代捍卫消费者主权的货币制度

The Monetary Institution to Uphold Consumer Paramountcy in the Cheap-Money Era

摘要: 消费者主权理论强调市场向生产者传递消费者意愿和偏好的功能，市场的拥护者将其视作高效生产的重要前提。然而在廉价货币政策的时代，消费者主权受到了严重的冲击。本文从消费者主权理论出发论证现阶段在中国构建以人为本货币制度的合理性和优越性。建立社会保障个人账户并由中央银行直接注资，使增发的货币由消费者持有，直接扩大有效需求。消费者根据自己的意愿和偏好在市场上选购所需的商品，将意愿和偏好通过市场传达给生产者。中国拥有世界上门类最全的制造业，企业可以根据市场传递的消费者需求信息安排生产。此时企业如同竞标者，不断提高生产能力与运营效率，以期获得消费者的货币“选票”。而充盈的“选票”，又可以满足企业的自我肯定需求，促进其发展。

Abstract: Consumer paramountcy theory emphasizes the function of the market to convey consumers’ demands and preferences. Free market advocates view the function as an important prerequisite for efficient productions. However, consumers’ paramountcy has been seriously ignored in the era of cheap money policy. Based on consumer paramountcy theory, we demonstrate the rationality to set up a people-oriented monetary institution at present in China. Let consumers hold the increased currency, which is directly injected by the central bank into their social security personal accounts. Consumers purchase what they need in the market according to their desire and preferences. Chinahas developed the most extensive manufacturing industries in the world, producers can arrange their productions in response to consumer’s demand provided by the market. In this case, enterprises are like bidders, who keep improving their production and operational effi- ciency, so as to obtain the consumers’ “vote”—their money. Abundant “votes” can meet the self-assertiveness demands of the enterprises, thus promoting their development.