动态竞争易经决策模式研究以台湾啤酒产业为例

A Study of Competitive Dynamic Yi Jing Decision Model of Taiwan Beer Industry

摘要: 本研究利用动态竞争模式，以市场共同性与资源相似性为基础描绘出台湾啤酒市场中的竞争者图像，再利用竞争者图像中的相对位置，结合易经的后天八卦图，将对偶竞争者之间的竞争不对称性转换为易经中相应的“卦”。并以其卦辞为决策参考，作为在竞争对抗环境中，从竞争者分析到竞争响应与行动的决策参考。以此建构一套竞争对抗中厂商与厂商间的整合性动态竞争易经决策模式。

Abstract: In this study, the dynamic model of competition, market commonality and resource similarity are used to form the competitors image. The relative positions in the images of competitors, combined with the eight trigrams map of Yi Jing, will be even asymmetry of competition between competitors into the corre-sponding of the divinatory symbols of Yi Jing for the decision-making reference. The dynamic Yi Jing deci-sion-making model of competition between the manufacturers and vendors is built in this research.