消费者对食品添加剂安全风险感知的调查：江苏省苏州市的案例

The Survey on Consumer’s Risk Perception of Food Additive: The Case of Suzhou City, Jiangsu Province

摘要: 本文以江苏省苏州市209名消费者为对象，调查消费者对食品添加剂安全风险感知。研究结论显示，媒体报道、亲戚朋友的看法、企业的品牌信誉以及政府关于添加剂的相关政策是影响消费者对含有添加剂食品购买意愿的主要因素；建立有效的食品安全风险的交流机制，科学地传播信息，最大程度地遏制媒体对消费者的误导；及时发布政府监管的信息以及政府所展开的相关努力；强化科普教育，提升公众的科学素养等，都有助于改善消费者对食品添加剂安全风险的感知，提升消费者对食品市场的信心。

Abstract: This paper researches consumers’ risk perception of food additive based on 209 data collected from Suzhou, Jiangsu Province. The conclusion indicates that media reports, the views of relatives and friends, corporate brand repu-tation as well as the governments’ policies on additives are the main factors affect consumers’ purchase intention of food containing additives. Therefore, the core for the government to formulate and implement the food safety risk management policy is to establish a risk communication mechanism effectively, release government regulatory infor-mation timely, reduce media misinformation vigorously and promote public science literacy fruitfully. All of these will help to improve consumer perception of food additive safety risk and enhance consumer’s confidence in the food mar-ket.