北京大学生信用卡消费行为研究
A Study on the Credit Card Usage Behavior by College Students in Beijing
摘要: 本文以信用卡的“获得”、“使用”和“处理”三个阶段对信用卡消费行为进行了分析,同时从金钱态度、信用卡态度方面研究了其和信用卡消费行为间的关系。研究发现,金钱态度的“金钱与未来”因子与信用卡消费行为显著相关;信用卡态度越是正面的个体,越倾向于使用信用卡的各项功能。
This dissertation studied credit card using behaviors from processes——acquisition,consumption,and disposal. Whatever ,we also analyzed the relationships between credit card using behaviors with factors,money attitudes and credit card attitudes. The results showed that the factor——money and the future ,are significantly correlated with credit card usage behavior, and individuals who have positive credit card atti-tudes are more likely to use the credit cards’ different functions.
文章引用:何竹. 北京大学生信用卡消费行为研究[J]. 现代市场营销, 2011, 1(1): 7-13. http://dx.doi.org/10.12677/mom.2011.11002

参考文献

[1] 江明华, 任晓炜. 信用卡持卡者人口统计特征及透支行为关系的实证研究[J]. 金融研究, 2004, 47(4): 106-117.
[2] (美)罗格. D. 布莱克(Roger D. Blackwell), 保罗. W. 米尼德(Pual W. Miniard), 詹姆斯. F. 恩格尔(James F. Engel). 消费者行为学[M]. 北京: 机械工业出版社, 2003: 5.
[3] 董萍. 大学生信用卡使用行为研究[D]. 暨南大学, 2007.
[4] 程华. 个体差异与消费者接受网上购物——基于杭州样本的实证研究[D]. 浙江大学, 2003.
[5] R. Y. Awh, D. Waters. Discriminant analysis of economic, demographic, and attitudinal characteristics of bank charge-card holders. A case study. Journal of Finance, 1974, 29(3): 973-980.
[6] C. R. Hayhoe, L. Leach, and P. R. Turner. Discriminating the number of credit cards held by college students using credit and money attitudes. Journal of Economic Psychology, 1999, 20(6): 643-656.
[7] 金盛华. 社会心理学[M]. 北京: 高等教育出版社, 2005: 59.
[8] 严静. 大学生信用卡使用行为研究[D]. 西南交通大学, 2008.
[9] 郭朝阳. 不同世代消费者社会化过程分析[J]. 中国经济问题, 2006, 12(2): 33-38.
[10] (美)戴维. 波普诺. 社会学[M]. 北京: 中国人民大学出版社, 1999: 157.
[11] 李春玲. 当代中国社会阶层的经济分化[J]. 江苏社会科学, 2002, 13(4): 64-71.
[12] 陈友华, 方长春. 社会分层与教育分流——一项对义务教育阶段“划区就近入学”等制度安排公平性的实证研究[J]. 江苏社会科学, 2007, 18(1): 229-235.
[13] Bijou Yang, Simon James, and David Lester. Reliability and Validity of a short credit card attitude scale in British and American subjects. International Journal of Consumer Studies, 2005, 29(1): 41-46.
[14] 吴晓华. 我国大学生信用卡消费行为实证研究[D]. 暨南大学, 2006.