类型与模式：数字技术在现代包装中的应用与实践

Type and Mode: The Application and Practice of Digital Technology in Modern Packaging

摘要: 科技的日益进步以及计算机产业的迅速发展与普及，正在推动着市场数字化进程以及多媒体产业的迅速发展。因此，计算机数字技术被广泛的运用于社会的各个领域，在现代包装中的运用也越来越起着重要的作用。数字技术应用于现代包装领域，不仅使现代包装的工艺更趋于数字化、高科技化、时尚化，亦更为科学公道，创意空间更为灵活，设计效率更高，设计成本更低；还在设计师、生产商与客户沟通及设计评价，产品包装的流通和销售角度等方面都对现代化的包装的发展起了重要的影响和作用。 With the growing of science, and the rapid development and popularization of computer industry, the digital process is driving the market and the rapid development of the multimedia industry. As a result, the digital technology has been widely used in various fields of society, and in the application of modern packaging, which is playing a more and more important role. The digital technology is in the forefront of the computer information technology development, so its application in the field of modern packaging should make modern packaging technology become more digital, high-tech, vogue, also more scientific and reasonable, more flexible, and the creative space design is more efficient. Aspects such as the multimedia digital technology in modern packaging design, the communications with customers and the evaluation of the design, the distribution and sale of the product packaging, also have important influences on the modern packaging and the function. The packaging has become an important form of brand communication, then via the form, material, color and symbol design, the designers do their works skillfully to tell you the story of a brand, or make innovation be more easily accepted and understood by people.