新媒体环境下高校校园文化的发展与创新

Development and Innovation of Campus Culture inUniversities under the New Media Environment

摘要: 本课题首先阐述了新媒体环境下高校校园文化所呈现出动态性、自主性、多样性的特点，将其现有的研究进行一定的综述；随后介绍新媒体环境为高校校园文化所带来的机遇和挑战，最后结合实际，提出新媒体环境下实现高校校园文化发展与创新的途径。

Abstract: This paper describes the dynamic, autonomous and diverse campus culture of universities in the new media environment. Then the opportunities and challenges which are brought by the new media are discussed. At last, this paper proposed ways to achieve the development and innovation of the campus culture of universities in new media environment.