MOM  >> Vol. 4 No. 4 (November 2014)

    The Impact of Store Image on Consumer Behavior: A Review

  • 全文下载: PDF(343KB) HTML    PP.67-73   DOI: 10.12677/MOM.2014.44011  
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商店形象惠顾行为商店形象属性Store Image Consumer Patronage Behavior Store Image Attributes



Store image has been the subject of research over the last 50 years in western academics. However, it seems a little bit hysteretic in Chinese academics. The primary purpose of this review is to de-scribe the definition of store image, illustrate the dimensions of store image and provide an over-view of how store image influence consumer patronage behavior. Combining with Chinese cir-cumstance, we give some suggestions to future research.

王蒙霞. 商店形象对消费者惠顾行为影响的研究评述及展望[J]. 现代市场营销, 2014, 4(4): 67-73.


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