适配视角下战略性企业社会责任与企业绩效关系研究
Study on the Relationship between Strategic Corporate Social Responsibility (CSR) and Corporate Performance: From the Perspective of Fit Theory
DOI: 10.12677/SSEM.2014.36008, PDF, HTML, 下载: 2,917  浏览: 11,270  国家自然科学基金支持
作者: 陶文杰, 金占明：清华大学经济管理学院，北京
关键词: 战略性企业社会责任；适配；归因；社会效果；企业绩效；Strategic Corporate Social Responsibility； Fit； Attribution； Social Benefits； Corporate Performance
摘要: 伴随公众责任意识的觉醒，履行企业社会责任已不再是企业的选择性行为。面临来自利益相关群体和市场竞争的双重压力，企业如何通过高效配置可用于企业社会责任领域的有限资源来实现企业和社会利益的双重最大化是当前亟待解决的问题。在综述相关文献的基础上，本文主要基于企业资源基础观和竞争力理论，探索了影响战略性企业社会责任绩效产出的关键因素及其内部作用机理，并简要分析了研究结论的重要意义及其启示。
Abstract: With the awakening of public sense of social responsibility, to fulfill CSR is no longer the choice of businesses. Facing the dual pressures from stakeholder groups and market competition, businesses cry for the answer to the question about how to effectively allocate limited resources that could be used for CSR, to maximizing both business and social benefits. Mainly based on resource- based view of the firm and competence theory and literature review, this paper explores the key factors that influence the performance outcomes of strategic CSR, and the internal mechanism embedded in. Finally, this paper gives a brief analysis about the significance of research findings and its implications.
文章引用：陶文杰, 金占明. 适配视角下战略性企业社会责任与企业绩效关系研究[J]. 服务科学和管理, 2014, 3(6): 63-71. http://dx.doi.org/10.12677/SSEM.2014.36008

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