从市场主体本位视角看河南省新兴动漫文化产业发展特点

A Study on Characteristics about Henan Province Emerging Animation Culture Industry from the Market Subject Perspective

摘要: 本文从市场主体的角度对河南省新兴动漫文化产业发展特点进行了研究。总体而言，该省动漫产业发展起步较晚，但发展速度较快；省政府对之财政扶持力度大，发展后劲足；产业链条雏形具备，发展方向尚需进一步明确；市场主体呈现产业集群发展态势，市场结构两极化现象凸显。

Abstract: This paper studies the characteristics of Henan Province emerging animation industry from the perspectives of market subject. Overall, this province animation industry started later, but devel-ops speedily. The financial support from the provincial government is sufficient, so the full devel-opment is hopeful. The industry chain is shaped, but still needs to further clarify the development direction.