电力营销策略与供求规律的研究

Research on Power Marketing Strategy and the Law of Supply and Demand

摘要: 随着经济的不断发展与人民生活水平的显著提高，与广大人民日常生产、生活活动有着密切联系的电力行业也在新的发展机遇下呈现出新的态势。由于当前在我国的电力行业中，供电企业具有垄断性与区域专营性的特点，这就使得电力营销的主导权一直掌握在供电企业手中。与此同时，当前供电企业在组织管理等方面其较为落后的模式与策略在一定程度上又影响了电力营销市场的稳定发展。因此，当前供电企业应当着力强化市场研究工作，探索一系列科学有益的营销策略，并在合理依据市场供求规律的前提条件下，为消费者提供更好的电力服务，从而有效促成电力市场的改革发展。

Abstract: With the continuous development of economy and people’s living standards improving, the power industry which closely relates to the broad masses of people’s daily life and production activities also presents the new situation under the new development opportunity. Due to the current in the electric power industry in our country, power supply enterprise has the characteristics of monopoly and regional proprietary; this makes the control of electric power marketing in the hands of a power supply enterprise. At the same time, the current power supply enterprises in organization and management aspects such as the relatively backward mode and strategy in a certain extent affect the stability of the electric power marketing development. Therefore, the current power supply enterprises should strive to strengthen market research to explore a series of scientific and good marketing strategy, and with reasonable according to the law of market supply and demand conditions, provide consumers with better service, so as to effectively contribute to the reform of the electric power market development.