由《极速前进》的成与败看真人秀节目的创新

Viewing the Innovation of the Reality TV Show through the Success and Failure of The Amazing Race

摘要: 近几年来，真人秀节目的热潮逐渐带动了中国电视节目的风向标，与此同时也带来了节目的同质化现象。在众多的真人秀节目中，如果要想成功吸引观众眼球，就一定要有创新和看点。本篇论文主要分析深圳卫视播出的《极速前进》节目的成功因素以及存在的问题，在节目主题、广告表现、节目所传递的精神有其可取之处，但在节目的宣传、节奏处理、音乐使用上存在不足。通过《极速前进》节目分析，我们可以看到，真人秀节目在模式引进的同时，需要做本土化的处理与创新。

Abstract: In recent years, the reality TV shows have become the center of the TV programs. At the same time, it also brings the homogeneity phenomena of the TV programs. In the numerous reality shows, a program has to do some innovation if it wants to attract audiences’ attention. This paper mainly analyzes the success factors and existing problems of Shenzhen TV’s The Amazing Race. By analyzing this program, we can see that a successful reality show needs not only the introduced model but also the processing of localization and innovation.