新媒体背景下高校团建工作创新路径研究

Research on the Innovation Path of Building the Communist Youth League in University under the Background of New Media

摘要: 随着信息化社会的到来，以及信息技术、数字技术和移动通讯技术的飞速发展，产生了依托网络技术、数字技术、移动通讯技术的信息传播新技术，以博客、4G手机网络、即时通讯软件等为代表的新媒体不断发展并为大众所接受使用。青年学生是新媒体技术使用最为广泛、最为活跃的群体，而青年学生群体是中国共青团的主力军，新媒体技术的日益普及和发展，对高校共青团工作提出了更高的要求，对传统的高校共青团工作方式提出了新的挑战。分析研究新媒体对高校共青团工作的正反两方面影响，并探索新媒体环境下的高校共青团工作的创新路径研究显得十分重要。本文详细分析了新媒体给高校团建工作带来的机遇和挑战，探讨了合理利用新媒体手段开展高校共青团工作的对策，并提出建议，用以创新高校团建工作机制。

Abstract: With the arrival of information society as well as the rapid development of information and new technologies based on the network technology, digital technology and mobile communication technology come into being. New communication tools such as Blogs, 4-G network were accepted by more and more people. New media technology is widely used among college students and this students group is the major part in the members of the communist youth league. With the popu-larity and development of new media technology, there will be higher requirements to the com-munist youth league in colleges and universities and a new challenge to the traditional way of working. It is very important to analyze the pros and cons of new media to the communist youth league work in colleges and universities as well as search for the innovation path of that under the new media environment. The opportunities and challenges in building Communist Youth League in university were analyzed detailedly in this paper, and the countermeasures for reasonable using the new media tools for the college league work were investigated. A number of suggestions were put forward to innovate the mechanism for the work of the Communist Youth League in colleges and universities.