旅游广告及其对旅游的影响探析

Tourism Advertising and Its Impact on Tourism

摘要: 随着全球化的加速及经济社会的发展，旅游业发展速度加快，竞争加剧，旅游广告在旅游业中的地位和作用越来越重要。旅游广告成为地方政府、旅游景区(点)及旅游企业进行形象宣传的重要手段，对于提升旅游景区形象、提高旅游企业竞争力、吸引旅游者具有重要的意义，对于旅游业持续健康发展也将产生深远影响。

Abstract: With the acceleration of globalization, the development of society and economy, the increasing speed of tourism development, and the increasing competition, tourism advertising plays a more and more important role in the tourism industry. Tourism advertising has become an important means of propaganda for the local government, tourism scenic areas (spots) and tourism enter-prises, to improve the image of the scenic spots, improve competitiveness of tourism enterprises, and attract tourists. It will have a profound impact on the sustained and healthy development of tourism industry.