浅析旅游者重游旅游目的地的影响因素

Analysis of Factors Affecting the Tourist Revisit Destinations

摘要: 重游对旅游目的地和景区的可持续发展发挥着重要作用。本课题以运城市为例，针对旅游者重游旅游目的地的影响因素进行研究，通过对市民进行实地问卷调查并对数据进行分析，明确了各因素对重游的影响程度，得出影响旅游者重游的主要因素是旅游者的收入及支付能力、之前的旅游经历、旅游者的需求、旅游目的地的基础服务设施和整体形象、旅游资源的质量，这将为政府有关部门和旅游企业制定相关旅游政策、制度和经营策略提供参考和依据。

Abstract: Revisiting plays an important role in promoting the sustainable development of tourist destination and scenic spots. The subject, taking Yuncheng as an example, conducts a serious study on the factors influencing tourist’s revisiting destination; through questionnaire and analyzing the data, we can make clear the influence degree of various factors to revisiting. It is concluded that the main factors of influencing the tourists revisiting are the income of the tourists and the ability to pay, travel experiences, the demand of tourists, infrastructure services of tourist destination and the destination’s overall image. This will provide reference and basis for government departments and enterprises to develop tourism-related tourism policies, systems and business strategies.