性价比角度的在线定制分类研究—基于感知价值的影响机理
A Research of Online Customization Classification from the View of Price-Quality—Based on the Mechanism of Perceived Customization
摘要:
基于以往感知价值研究，结合在线定制具体情形，提出一种从性价比角度的在线定制分类方法。
Abstract:
Based on previous research of perceived value, combined with the concrete scene of online cus-tomization, a classification for online customization is suggested from the view of price-quality.
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