山西乡村旅游与体育旅游融合发展模式研究

Shanxi Rural Tourism and Sports Tourism Integration Development Model Research

摘要: 旅游产业和体育产业的融合发展已经成为社会发展的主要趋势，山西乡村旅游和体育旅游也相互融合、相互渗透、并且延伸出新型的产业。此研究通过文献综述法和结构访谈法对山西乡村旅游和体育旅游的融合模式进行研究，研究发现山西乡村旅游和体育旅游主要有三种融合模式，同时分析存在的不足，并且改进一些需要创新的方面。通过此研究，对提高乡村人们的经济收入水平，改善人们生活质量有重要意义。

Abstract: The integrative development of tourism industry and sports industry has become the main trend of social development. Meanwhile, Shanxi rural tourism and sports tourism collided and clashed with each other, which extended a new industry. This research is focused on the integration pat-tern of Shanxi rural tourism and sports tourism through document summary and structure interview. This study found three kinds of integration pattern, analyzed their deficiency and improved some innovative aspects. This research will be of great importance in increasing economic incomes and improving living quality of rural people.