面向市场服务化产品整体设计框架—以物联网应用为例

The Holistic Design Framework of Market Oriented Service Product—Using IoT Applications as Example

摘要: 物联网相关技术与服务应用方兴未艾，无论是以科技为手段创新服务，抑或是以服务为手段注入科技元素，企业纷纷投入技术研发与服务推广，跃跃欲试探索市场新利基。然而，物联网需求尚属新芽涌现期，相关商品与服务仍在推敲消费者采用情境，同时消费者亦需要时间认知其采用价值，因此物联网早期投入者仍需等候市场成熟。本文运用服务科学设计方法，并运用企业架构塑模方式，从物联网智慧生活应用探讨目前相关产品服务价值诉求，与消费者认知价值间差异，如何有效地掌握市场动态需求与价值诉求话语权，提出一套从策略规划到具体实践之发展运作框架，一方面作为相关业者设计服务化商品之参考指引，另一方面也能对相关产业形成价值链，共同面向服务垂直整合有所襄助；最后，提出对于学术贡献创新科技上的实证，为后续管理及工程实践理论发展铺路。

Abstract: Nowadays the Internet of Things (IoT) related technologies and services are emerging. The firms, applying new technologies as the means of service innovation or embedding new technologies into the service elopements, are devoting their resources into technology advancing and service promoting, enthusiastically daring to explore the new niche market. However, the demand of IoT is still in the germinating stage, many related products and services are trying to figure out the appropriate adoption scenarios from the consumers; on the other hand, the consumers also need time to conceive the value of adoption. For these hinders, those early pioneers are still looking forward to IoT market to be more mature. This article examined the value propositions of the IoT applications, the smart life related products and services, and the perception gaps from the consumers. In order to master and obtain the competitive market advocate position of propositions effectively, this article applies the service design approach from Service Science; models the perspectives by using the Enterprise Architecture; presents the service development evolution framework, from the strategy planning to the objective realization, as the reference guidance to contribute to the current practitioners; and also expects to play the trade wind role in Taiwan industry optimization initiative. Lastly, it gives the solid empirical cases of the innovative technologies for the latter theory development in both management and engineering fields.