智慧零售服务模式与实施分析

Smart Retailing Service Models and Feasibility Study

摘要: 智慧零售议题正夯，消费者行为模式之偏好，促使线上商城与线下展场协作，重新思考零售之新概念——结合新颖科技以黏着顾客，方能满足新世代已习于使用互联网消费群之需求。本文归纳出智慧零售整体观，并为零售业者与相关服务商提出具体面向，使智慧零售能从概念落地到实施，营造消费者购物之新体验。

Abstract: The Smart Retailing is emerging; The preference of consumer buying behavior demands the brick- mortars and the e-commerce to elaborate a new business model—Applying the technologies to create a new path of increasing the customer intimacy and to bring this innovative retail value to those who are already familiar with the Internet interactions. This paper presents a Holism, from conception to feasibility, perspective about Smart Retailing to the current retailers and the related solution providers to bring new buying experience to the customers.