我国体育产业发展浅析

On the Development of Sports Industry in China

摘要: 自经济改革开放以来，我国的经济飞速发展，体育产业作为一种新兴产业，在我国民经济中比例逐渐增大。现如今，明确我国体育发展现状和特点，把握机遇，开拓体育市场，打造具有影响力的国际品牌，是我国体育产业发展的重点。本论文通过对我国体育产业的现状和特点进行分析，发现一些存在的问题并提出对策。

Abstract: Since the economic reform and opening-up, with China’s rapid economic development, the pro-portion of sports industry as a new industry in the national economy gradually increases. Nowadays, it is the focus of the development of China’s sports industry to make clear the current situation and characteristics of China’s sports development, to grasp the opportunity, to develop the sports market and to create an influential international brand. This paper analyzes the present situation and characteristics of sports industry in China, finds some existing problems and puts forward some countermeasures.