旅游景区英文网站建设状况调查与策略研究—以烟台市为例

Research on Status and Strategies of English Website Construction of Tourist Attractions—A Case Study of Yantai

摘要: 通过分析、对比国内外关于烟台著名旅游景区的英文网站，研究者发现不同网站的关注点(栏目设置)及介绍的视角(或概括，或具体)不同。尽管地方性网站的英文翻译存在极大问题，但因其对具体景点的历史渊源介绍更加深入，其在外宣中的作用不应被忽视。最后，研究者对地方性英文网站建设提出以下五项策略：更改Wonderland Yantai的英文网名；使Wonderland Yantai与国内其它旅游网站建立友情链接；完善烟台市旅游景点所属单位自建英文网站中的语言问题；使自建英文网站纳入Wonderland Yantai的内部链接；在Wonderland Yantai英文网站开设问答区。

Abstract: By analyzing and comparing English website of famous tourist attractions in Yantai, it was found that different English websites have different foci (such as column set) and perspectives (with a general view, or a specific one) of tourist attractions. Although there were a number of language misuses in the English versions of the local websites, their functions for oversea publicities should not be ignored because of their in-depth descriptions of the historical origin of specific attractions. Finally, five suggestions were proposed: Change the net name of Wonderland Yantai; Make Wonderland Yantai establish links with other travelling websites; Improve language use in self-built English websites constructed by travel-related departments of Yantai City; Then make them into parts of internal links of Wonderland Yantai; Set up Q&A columns for the Wonderland Yantai website.