京山县创建国家级生态县的“SWOT”分析

The “SWOT” Analysis of Jingshan County Establish National Ecological Town

摘要: 生态环境保护始终是发展经济时面临的一项严峻挑战，这种矛盾在经济不如东部发达、生态环境却比西部优越的中部更显的突出。如何抓住战略机遇，扬长避短，关键是准确把握自身的优势和不足，找到自身发展的潜力和着力点。“SWOT”分析法原是确定公司的资源优势和缺陷，了解公司所面临的机会和挑战，制定公司未来的发展战略。文章把两者有机结合起来，能够更清晰的看到京山县的优势、劣势、机会和威胁，对生态建设的决策有很大的参考价值。

Abstract: Eco-environment protection is always a tough challenge in developing economy. This contradiction is particularly outstanding in central China which the economy is less developed than eastern area and eco- logical environment is worse than western area. How to seize the strategic opportunity, foster the strengths and avoid the weaknesses, the key is to balance own advantages and disadvantages, know own development potentials and effort points. “The SWOT” analysis method is to determine the companies’ resource advan- tages and defects, find out opportunities, challenges and formulate the development strategies of the compa- nies’ future. The article combines the two together which can help to make a clear see the strengths, weak- nesses, opportunities and threats of Jingshan County. It has a great reference value to decision-making of eco- logical construction.