条件价值评估法理论基础、引导技术及数据处理

The Current Status & Application of Contingent Value Method in China

摘要: 评估生态经济和环境问题的非使用价值已经成为国际上的热点研究领域，同时也是一个难点领域。生态经济和环境问题其存在的特殊性，使得我们不能直接采用常规市场手段对其进行价值评估。而条件价值评估法(CVM)就是在非市场价值评估技术中应用最广、影响最大的一种方法。本文介绍了CVM的理论基础以及CVM的假想特性，对其可能存在假想偏差及对应的解决方法进行了分析，结合国内案例，分析和讨论了WTP的引导技术。最后总结了最大支付意愿(WTP)的数据统计与分析的方法及影响最大支付意愿(WTP)的影响因素。

Abstract: Environmental goods or the economic value of ecosystem services assessment is the research frontier of international ecological economics and environmental economics. As the vast majority of environmental goods or ecosystem services are goods which have public goods characteristics, whose economic value assessment need to use non-market valuation techniques. Contingent Valuation Method (CVM) is the most widely used and influential way in the non-market valuation technique. This paper describes the basic meaning of the CVM and theoretical basis; at the same time, CVM also reviewed the process of development and the current status of research application, analyzed the problem and controversy of the CVM, summed up the kinds of guidance technology and statistical analysis of maximum Willingness to Pay (WTP).