地位消费探析的追踪：从视角到影响因素分析
Tracing the Analysis of Status Consumption: From the Perspective to the Analysis of Influencing Factors
DOI: 10.12677/AP.2017.710148, PDF, HTML, XML, 下载: 1,770  浏览: 4,660 
作者: 屈卫国, 陈 迪：湖南师范大学教育科学学院，湖南 长沙
关键词: 地位消费；炫耀性消费；补偿性消费；自我概念；Status Consumption； Conspicuous Consumption；Compensatory Consumption； Self-Concept
摘要: 地位消费指个体为展现或获得较高社会地位购买地位产品，致力于传递地位信号以改变他人对自己看法的动机过程。已有的研究从客观社会地位视角和情景诱发视角对地位消费进行研究，前者基于静态角度对个体消费特点进行探究，后者从动态角度探讨个体在不同地位感知下的地位消费。现有研究发现地位消费受个体特性、商品属性和文化差异等因素影响。深入剖析地位消费的内部动机、实验方法拟真化和本土化研究等将是地位消费研究的发展趋势。
Abstract: Status consumption refers to a motivational process that people buy status products to show or get s higher social status and transfer the status signal to change what others think of themselves. This paper studies the status consumption from the perspective of objective social status and specific perspective. The former explores the characteristics of individual consumption based on static angle. The latter explores the status consumption of individuals under different status perception from a dynamic perspective. Existing research has found that status consumption is influenced by many factors such as individual characteristics, commodity attributes and cultural differences. Depth analysis of the internal motivation of the status of consumption, experimental methods and localization of localized research will be the research trends of status consumption.
文章引用：屈卫国, 陈迪 (2017). 地位消费探析的追踪：从视角到影响因素分析. 心理学进展, 7(10), 1191-1198. https://doi.org/10.12677/AP.2017.710148

参考文献

[1] 崔宏静, 金晓彤, 王天新(2016). 地位消费研究述评与展望. 消费经济, 3, 50-56.
[2] Bagwell, L. S., & Bernheim, B. D. (1996). Veblen Effects in a Theory of Conspicuous Consumption. American Economic Review, 86, 349-373.
[3] Bhattacharya, & Swati. (2012). How Perception of Status Differences Affects our Decision Mak-ing.
[4] Bindah, E. V., & Othman, M. N. (2012). The Impact of Religiosity on Peer Communication, the Traditional Media, and Materialism among Young Adult Consumers. International Journal of Academic Research in Business & Social Sciences, 2.
[5] Blue, P. R., Hu, J., Wang, X., van Dijk, E., & Zhou, X. (2016). When Do Low Status Individuals Accept Less? The Interaction between Self-and Other-Status during Resource Distribution. Front Psychology, 7, 1667.
https://doi.org/10.3389/fpsyg.2016.01667
[6] Bshary, R., Gingins, S., & Vail, A. L. (2014). Social Cognition in Fishes. Trends in Cognitive Sciences, 18, 465-471.
https://doi.org/10.1016/j.tics.2014.04.005
[7] Chan, R. C., Xu, T., Heinrichs, R. W., Yu, Y., & Wang, Y. (2010). Neurological Soft Signs in Schizophrenia: A Meta-Analysis. Schizophr Bull, 36, 1089-1104.
https://doi.org/10.1093/schbul/sbp011
[8] Charles, K. K., Hurst, E., & Roussanov, N. (2009). Conspicuous Consumption and Race. Social Science Electronic Publishing, 124, 425-467.
https://doi.org/10.1162/qjec.2009.124.2.425
[9] Cisek, S. Z., Sedikides, C., Hart, C. M., Godwin, H. J., Benson, V., & Liversedge, S. P. (2014). Narcissism and Consumer Behaviour: A Review and Preliminary Findings. Frontiers in Psychology, 5.
https://doi.org/10.3389/fpsyg.2014.00232
[10] Coleman, R. P. (1983). The Continuing Significance of Social Class to Marketing. Journal of Consumer Research, 10, 265-280.
https://doi.org/10.1086/208966
[11] Dawson, S., & Cavell, J. (1987). Status Recognition in the 1980S: Invidious Distinction Revisited. Advances in Consumer Research, 14, 487-491.
[12] Davis, J. A. (1956). Status Symbols and the Measurement of Status Perception. Sociometry, 19, 154-165.
https://doi.org/10.2307/2785629
[13] Donvito, R., Aiello, G., Godey, B., Pederzoli, D., Wiedmann, K. P., Hennigs, N., Halliburton, C. et al. (2013). Congruence between Consumer, Brand and Store Personality in Luxury Sector: The Results of an International Research.
[14] Dubois, D., Rucker, D. D., & Galinsky, A. D. (2012). Super Size Me: Product Size as a Signal of Status. Journal of Consumer Research, 38, 1047-1062.
https://doi.org/10.1086/661890
[15] Eastman, J. K., Goldsmith, R. E., & Flynn, L. R. (1999). Status Consumption in Consumer Behavior: Scale Development and Validation. Journal of Marketing Theory and Practice, 7, 41-52.
https://doi.org/10.1080/10696679.1999.11501839
[16] Eastman, J. K., & Liu, J. (2013). The Impact of Generational Cohorts on Status Consumption: An Exploratory Look at Generational Cohort and Demographics on Status Consumption. Journal of Consumer Marketing, 29, 93-102.
https://doi.org/10.1108/07363761211206348
[17] Fisher, M., Cox, A., & Gordon, F. (2009). Self-Promotion versus Competitor Derogation: The Influence of Sex and Romantic Relationship Status on Intrasexual Competition Strategy Selection. Journal of Evolutionary Psychology, 7, 287-308.
https://doi.org/10.1556/JEP.7.2009.4.6
[18] Fitzmaurice, J., & Comegys, C. (2006). Materialism and Social Con-sumption. Journal of Marketing Theory & Practice, 14, 287-299.
https://doi.org/10.2753/MTP1069-6679140403
[19] Griskevicius, V., & Kenrick, D. T. (2013). Fundamental Motives: How Evolutionary Needs Influence Consumer Behavior. Journal of Consumer Psychology, 23, 372-386.
[20] Griskevicius, V., Tybur, J. M., Sundie, J. M., Cialdini, R. B., Miller, G. F., & Kenrick, D. T. (2007). Blatant Benevolence and Conspicuous Consumption: When Romantic Motives Elicit Strategic Costly Signals. Journal of Personality and Social Psychology, 93, 85-102.
https://doi.org/10.1037/0022-3514.93.1.85
[21] Han, Y. J., Nunes, J., & Dreze, X. (2008). First Impressions: Status Signaling using Brand Prominence. Social Science Electronic Publishing.
https://doi.org/10.2139/ssrn.1262479
[22] Heaney, J. G., Goldsmith, R. E., & Jusoh, W. J. W. (2005). Status Consumption among Malaysian Consumers. Journal of International Consumer Marketing, 17, 83-98.
https://doi.org/10.1300/J046v17n04_05
[23] Hill, S. E., Rodeheffer, C. D., Griskevicius, V., Durante, K., & White, A. E. (2012). Boosting Beauty in an Economic Decline: Mating, Spending, and the Lipstick Effect. Journal of Personality and Social Psychology, 103, 275-291.
https://doi.org/10.1037/a0028657
[24] Hudders, L., De, B. C., Fisher, M., & Vyncke, P. (2014). The Rival Wears Prada: Luxury Consumption as a Female Competition Strategy. Evolutionary Psychology: An International Journal of Evolutionary Approaches to Psychology & Behavior, 12, 570-587.
https://doi.org/10.1177/147470491401200306
[25] Kim, D., & Jang, S. (2014). Motivational Drivers for Status Consumption: A Study of Generation Y Consumers. International Journal of Hospitality Management, 38, 39-47.
[26] Kressmann, F., Sirgy, M. J., Herrmann, A., Huber, F., Huber, S., & Lee, D. J. (2006). Direct and Indirect Effects of Self-Image Congruence on Brand Loyalty. Journal of Business Research, 59, 955-964.
[27] Lertwannawit, A., & Mandhachitara, R. (2012). Interpersonal Effects on Fashion Consciousness and Status Consumption Moderated by Materialism in Metropolitan Men. Journal of Business Research, 65, 1408-1416.
[28] Li, J., Zhang, X. A., & Sun, G. (2015). Effects of “Face” Consciousness on Status Consumption among Chinese Consumers: Perceived Social Value as a Mediator. Psychological Reports, 116, 280-291.
https://doi.org/10.2466/17.07.PR0.116k11w3
[29] O’Cass, A., & McEwen, H. (2004). Exploring Consumer Status and Conspicuous Consumption. Journal of Consumer Behaviour, 4, 25-39.
https://doi.org/10.1002/cb.155
[30] O’Cass, A., & Siahtiri, V. (2013). In Search of Status through Brands from Western and Asian Origins: Examining the Changing Face of Fashion Clothing Consumption in Chinese Young Adults. Journal of Retailing and Consumer Services, 20, 505-515.
[31] Phau, I., & Cheong, E. (2009). How Young Adult Consumers Evaluate Diffusion Brands: Effects of Brand Loyalty and Status Consumption. Journal of International Consumer Marketing, 21, 109-123.
https://doi.org/10.1080/08961530802153185
[32] Rucker, D. (2009). Symposium Summary Compensatory Consumption: How Threat Directs Consumers’ Product Preferences. Advances in Consumer Research, 131.
[33] Ruvio, A., Shoham, A., & Makovec Brenčič, M. (2008). Consumers’ Need for Uniqueness: Short-Form Scale Development and Cross-Cultural Validation. International Marketing Review, 25, 33-53.
https://doi.org/10.1108/02651330810851872
[34] Shukla, P. (2008). Conspicuous Consumption among Middle Age Consumers: Psychological and Brand Antecedents. Journal of Product & Brand Management, 17, 25-36.
https://doi.org/10.1108/10610420810856495
[35] Shukla, P. (2010). Status Consumption in Cross-National Context. International Marketing Review, 27, 108-129.
https://doi.org/10.1108/02651331011020429
[36] Shuler, G. A., & Mccord, D. M. (2010). Determinants of Male Attractiveness: “Hotness” Ratings as a Function of Perceived Resources. American Journal of Psychological Research, 6, 10-23.
[37] Sun, G., Chen, J., & Li, J. (2015). Need for Uniqueness as a Mediator of the Relationship between Face Consciousness and Status Consumption in China. International Journal of Psychology.
[38] Sundie, J. M., Kenrick, D. T., Griskevicius, V., Tybur, J. M., Vohs, K. D., & Beal, D. J. (2011). Peacocks, Porsches, and Thorstein Veblen: Conspicuous Consumption as a Sexual Signaling System. Journal of Personality and Social Psychology, 100, 664-680.
https://doi.org/10.1037/a0021669
[39] Truong, Y., Simmons, G., McColl, R., & Kitchen, P. J. (2008). Status and Conspicuousness—Are They Related? Strategic Marketing Implications for Luxury Brands. Journal of Strategic Marketing, 16, 189-203.
https://doi.org/10.1080/09652540802117124
[40] Vigneron, F., & Johnson, L. W. (2004). Measuring Perceptions of Brand Luxury. Journal of Brand Management, 11, 484-506.
https://doi.org/10.1057/palgrave.bm.2540194
[41] Wicklund, R. A., & Gollwitzer, P. M. (1981). Symbolic Self-Completion, Attempted Influence, and Self-Deprecation. Basic & Applied Social Psychology, 2, 89-114.
https://doi.org/10.1207/s15324834basp0202_2
[42] Wong, N. Y., & Ahuvia, A. C. (1998). Personal Taste and Family Face: Luxury Consumption in Confucian and Western Societies. Psychology & Marketing, 15, 423-441.
https://doi.org/10.1002/(SICI)1520-6793(199808)15:5<423::AID-MAR2>3.0.CO;2-9
[43] Wu, W., Lu, H., Wu, Y., & Fu, C. (2012). The Effects of Product Scarcity and Consumers’ Need for Uniqueness on Purchase Intention. International Journal of Consumer Studies, 36, 263-274.
https://doi.org/10.1111/j.1470-6431.2011.01000.x