中西汽车广告话语的及物性分析

Discourse Analysis on Chinese and Western Car Advertisements Based on the Transitivity Theory

摘要: 以韩礼德的系统功能语言学为理论基础，对具有代表性的中西汽车广告的文本进行及物性对比分析，以此审视文本质量、评析文本优劣，并验证及物性系统理论在文本对比分析上的重要指导作用，同时也为中国汽车广告的发展提出些许建议和借鉴，以促进中国汽车业的传播，乃至中国商业向国际领域的发展。

Abstract: The present research compares Chinese and western car ads in light of the transitivity theory from Halliday’s Systemic Functional Linguistics to examine the different quality of the texts and to testify the important role of the theory in guiding comparative text analysis and to put forward some recommendations for the better development of Chinese car advertisements to promote the de-velopment of Chinese business in the world.