“互联网+”背景下媒体营销研究：以网红经济为例

Study on Media Marketing under the “Internet+” Background: Internet Celebrity Economy

摘要: 互联网的发展对于媒体行业新的经济形态的出现也提供了良好的条件。区别于传统媒体的新媒体借着互联网的优势不断发展，传统媒体在信息和观点传递上的各种限制被互联网新媒体传播所打破。本文以网红经济为例分析了媒体行业商业模式创新，在分析网红经济现状和问题的基础上，本文提出了网红经济发展对策。

Abstract: Combining the Internet with the traditional industries, it promotes the evolution of the economy. With the development of the Internet, different media forms are constantly emerging. The Internet celebrity is the new product in the era of Internet+. This article studies business model innovation in China’s media economy in the era of Internet+. The article focuses on the commercialization of Internet celebrities and studies the current situation and problems of Internet celebrity, and provides the development tactics.