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跨文化传播视角下的跨境电商品牌传播策略研究
Research on Brand Communication Strategy of Cross-Border E-Commerce under the Perspective of Cross-Cultural Communication

张 莹   

电子商务评论Vol.14 No.4, 全文下载: PDF XML DOI:10.12677/ecl.2025.144922, April 11 2025

中国企业对法并购的文化差异研究
The Study of Cultural Differences Based on the Chinese Enterprises’ Cross-Border M & A in France

蒋 熹, 徐波   

服务科学和管理Vol.3 No.4B, 全文下载: PDF HTML DOI:10.12677/SSEM.2014.34B004, August 25 2014

东道国媒体偏向视角下网络关系对跨国并购成功率的影响
Research on the Impact of Network Relations on the Success Rate of Cross-Border M & A from the Perspective of Host Country Media Bias

任亚慧, 王 雷   

世界经济探索Vol.13 No.1, 全文下载: PDF HTML XML DOI:10.12677/WER.2024.131006, March 18 2024

跨境电商如何“生根开花”——以正大集团为例的电商消费影响因素ISM分析
How Cross Border E-Commerce “Roots and Blooms”—ISM Analysis of the Factors Influencing E-Commerce Consumption Using Zhengda Group as an Example

宋 洁, 兰 泽   

电子商务评论Vol.13 No.2, 全文下载: PDF HTML XML DOI:10.12677/ecl.2024.132476, May 31 2024

文化差异视角下跨境电商企业的营销策略研究
Research on Marketing Strategies of Cross-Border E-Commerce Enterprises from the Perspective of Cultural Differences

陈 星   

电子商务评论Vol.13 No.4, 全文下载: PDF XML DOI:10.12677/ecl.2024.1341639, November 22 2024

跨境电商平台中的文化适应性与消费者行为研究
Research on Cultural Adaptability and Consumer Behavior in Cross-Border E-Commerce Platforms

杨胜涛   

电子商务评论Vol.14 No.5, 全文下载: PDF XML DOI:10.12677/ecl.2025.1451302, May 13 2025