Eroglu, S.A. and Machleit, K.A. (1989) Effects of Individual and Product Specific Variables on Utilizing Country-of-Origin as a Product Quality Cue. International Marketing Review, 6, 27-41.

汽车品牌来源国效应的初探
The Research on the Country of Origin Effect in the Automotive Brand

张翼飞   

现代市场营销Vol.4 No.4, 全文下载: PDF HTML DOI:10.12677/MOM.2014.44009, October 27 2014

消费者敌意与情感国家形象影响效应研究—基于中国消费者的实证研究
The Study of the Effects of Consumer Animosity and Affective Country Image—The Empirical Study Based on Chinese Consumer

武瑞娟    国家自然科学基金支持

现代市场营销Vol.5 No.4, 全文下载: PDF HTML XML DOI:10.12677/MOM.2015.54010, November 24 2015

基于4R’s营销理论的成品油营销策略探析
Analysis of Marketing Strategy of Oil Product based on 4R’s Theory

刘守德, 孙永风   

现代市场营销Vol.1 No.1, 全文下载: PDF HTML DOI:10.12677/mom.2011.11003, May 25 2011

转发还是私藏？身份认同对分享意愿的影响
Forward or Keep It Private? The Impact of Identity on Willingness to Share

杭怡婷, 刘东胜   

现代市场营销Vol.14 No.1, 全文下载: PDF HTML XML DOI:10.12677/MOM.2024.141002, February 28 2024

文化产品营销探究—对韩剧中国效应的思考
Research on Cultural Product Marketing—Thinking of Korean Dramas’ Effect in China

常璇, 陈守则   

电子商务评论Vol.4 No.3, 全文下载: PDF HTML XML DOI:10.12677/ECL.2015.43007, August 3 2015

山西农村电子商务营销模式探析
Analysis of Rural E-Commerce Marketing Mode in Shanxi Province

高 宁, 梅 蕾   

现代市场营销Vol.8 No.1, 全文下载: PDF HTML XML DOI:10.12677/MOM.2018.81001, April 10 2018