品牌个性对电子口碑的影响研究：与品牌至爱、消费者个性、品牌经验分享的内在联系Research on the Influence of Brand Personality on E-Word-of-Mouth: The Internal Relationship with Brand Love, Consumer Personality and Brand Experience Sharing
何昊旸, 胡 淳
现代市场营销Vol.14 No.4, 全文下载: PDF XML DOI:10.12677/mom.2024.144018, November 14 2024
新零售时代蜂产品的营销策略研究——基于“人、货、场”视角Research on the Marketing Strategy of Bee Products in the New Retail Era—Based on the Perspective of “People, Products and Market”
薛晓燕, 段晓宇
管理科学与工程Vol.12 No.4, 全文下载: PDF HTML XML DOI:10.12677/MSE.2023.124060, July 19 2023
公司员工人格对工作满意度的影响——情绪智力的中介效应The Mediating Effect of Emotional Intelligence on Personality’s Influence on Job Satisfaction—Taking L Company as an Example
刘昱含, 陈秋言, 杨 东
心理学进展Vol.12 No.5, 全文下载: PDF HTML XML DOI:10.12677/AP.2022.125197, May 23 2022
虚位营销对消费者产品评价的影响——以感知稀缺性为中介The Impact of Phantom Marketing on Consumer Product Evaluation—Mediated by Perceived Scarcity
王艺涵, 刘东胜
现代市场营销Vol.15 No.1, 全文下载: PDF XML DOI:10.12677/mom.2025.151016, February 28 2025
功利/享乐主义人格特质对购买犹豫的影响The Effect of Utilitarian/Hedonistic Personality Traits on Purchase Hesitation
侯晓雨
现代管理Vol.14 No.6, 全文下载: PDF XML DOI:10.12677/mm.2024.146163, June 30 2024
准社会交往视角下Vlogger人际吸引力对消费者购买意愿的影响研究A Study on the Impact of Vlogger Interpersonal Attraction on Consumer Purchase Intention from the Perspective of Parasocial Interaction
李金花, 董平军
现代市场营销Vol.15 No.1, 全文下载: PDF XML DOI:10.12677/mom.2025.151008, February 20 2025