Huh, J., Delorme, D. and Reid, L.N. (2004) The Third-Person Effect and Its Influence on Behavioral Outcomes in a Product Advertising Context: The Case of Direct-to-Consumer Prescription Drug Advertising. Communication Research, 31, 568-599.

品牌服装广告宣传模式、产品涉入度与消费者冲动购买关系研究
Research on the Relationship between Brand Clothing Advertising Mode, Product Involvement and Consumers’Impulse Buying

汪宏峰, 田丙强, 曲洪建   

运筹与模糊学Vol.13 No.4, 全文下载: PDF HTML XML DOI:10.12677/ORF.2023.134379, August 15 2023

提升社交媒体广告效果的路径研究
Research on the Path to Improve the Effect of Social Media Advertising

孟文慧   

电子商务评论Vol.14 No.4, 全文下载: PDF XML DOI:10.12677/ecl.2025.1441228, April 30 2025

直播带货虚假宣传法律规制研究
Research on the Legal Regulation of False Advertising in Live Streaming Sales

郭庆辉   

电子商务评论Vol.14 No.4, 全文下载: PDF XML DOI:10.12677/ecl.2025.1441099, April 25 2025

营销传播中的第一人效果理论研究与管理实践展望
The Research Review and Future Practical Management on the First Person Effect in the Marketing Communicating Field

戚海峰, 吴少华, 费鸿萍, 郑玉香, 姜 一    国家科技经费支持

现代市场营销Vol.6 No.3, 全文下载: PDF HTML XML DOI:10.12677/MOM.2016.63004, August 5 2016

AIGC驱动下的广告创新与消费行为重塑
AIGC-Driven Advertising Innovation and Consumer Behavior Reshaping

陆潭晟, 杨佳怡, 赵巧玲, 黎嘉慧, 周雨欣   

电子商务评论Vol.14 No.5, 全文下载: PDF XML DOI:10.12677/ecl.2025.1451337, May 15 2025

基于媒介融合时代下广告设计的创新研究
Innovative Research on Advertising Design in the Era of Media Convergence

吕 茜   

艺术研究快报Vol.14 No.1, 全文下载: PDF XML DOI:10.12677/arl.2025.141006, February 17 2025