Huh, J., Delorme, D. and Reid, L.N. (2004) The Third-Person Effect and Its Influence on Behavioral Outcomes in a Product Advertising Context: The Case of Direct-to-Consumer Prescription Drug Advertising. Communication Research, 31, 568-599.

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Research on the Relationship between Brand Clothing Advertising Mode, Product Involvement and Consumers’Impulse Buying

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运筹与模糊学Vol.13 No.4, 全文下载: PDF HTML XML DOI:10.12677/ORF.2023.134379, August 15 2023

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The Research Review and Future Practical Management on the First Person Effect in the Marketing Communicating Field

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自然地理特征呈现方式对消费者产品评价的影响
The Influence of Natural Geographical Characteristics on the Effect of E-Commerce Pro-Poor Advertising

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世界经济探索Vol.12 No.4, 全文下载: PDF HTML XML DOI:10.12677/WER.2023.124050, December 22 2023

浅析法语广告语的特殊会话含义
An Analysis of the Special Conversational Implicature of French Advertising Language

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现代语言学Vol.10 No.11, 全文下载: PDF HTML XML DOI:10.12677/ML.2022.1011350, November 17 2022

动力机制视角下我国广告学高等教育研究的发展演进：1979~2023年
The Development and Evolution of Higher Education Research in Advertising within China from the Perspective of Dynamic Mechanisms: 1979~2023

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教育进展Vol.14 No.3, 全文下载: PDF HTML XML DOI:10.12677/ae.2024.143434, March 27 2024

化妆品广告词的语用分析——以彩棠广告词为例
Pragmatic Analysis of Cosmetics Advertising Words—Taking Advertising Words of TIMAGE as an Example

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现代语言学Vol.12 No.1, 全文下载: PDF HTML XML DOI:10.12677/ML.2024.121015, January 9 2024