为何消费者会再次发出鼠碑Why Do Consumers Initiate Re-Word-of-Mouth
刘琰, 董大海 国家自然科学基金支持
现代市场营销Vol.3 No.2, 全文下载: PDF HTML XML DOI:10.12677/MOM.2013.32003, May 15 2013
工业4.0时代泰国数字营销战略研究——基于消费者行为角度Research on Thailand’s Digital Marketing Strategy in the Age of Industry 4.0—Based on the Perspective of Consumer Behavior
陈可丽
现代市场营销Vol.12 No.1, 全文下载: PDF HTML XML DOI:10.12677/MOM.2022.121002, January 17 2022
B站PUGC视频互动性对用户广告态度的影响路径研究Research on the Impact Path of PUGC Video Interactivity on User Advertising Attitude at Station B
王善勇, 钱慧敏
运筹与模糊学Vol.13 No.3, 全文下载: PDF HTML XML DOI:10.12677/ORF.2023.133166, June 15 2023
直播带货营销话术对消费者行为倾向影响机制研究——基于ABC态度模型的实证Research on the Influence Mechanism of Taobao Live Streaming Marketing Discourse on Consumer Behavior Tendency—Based on Demonstration of the ABC Attitude Model
龚晓彤, 金玉兰
建模与仿真Vol.12 No.5, 全文下载: PDF HTML XML DOI:10.12677/MOS.2023.125422, September 18 2023
预期后悔对网上冲动性购买行为影响的实证研究Empirical Research on the Impact of Anticipated Regret on Impulse Buying Behavior on Internet
耿黎辉, 严茂洋, 向金金
现代市场营销Vol.7 No.1, 全文下载: PDF HTML XML DOI:10.12677/MOM.2016.71001, February 9 2017
Z世代对于短视频广告植入的态度及商业变现潜力影响调查Survey on Generation Z’s Attitude towards Short Video Advertising Implantation and Its Impact on Commercial Realization Potential
徐李荔, 高京菁, 刘生敏
运筹与模糊学Vol.14 No.1, 全文下载: PDF HTML XML DOI:10.12677/ORF.2024.141058, February 29 2024