基于社会化媒体的口碑营销对消费者行为的影响研究Research on the Influence of “Tablet Marketing” on Consumers’ Behavior Based on Social Media
安文潞
现代管理Vol.11 No.1, 全文下载: PDF HTML XML DOI:10.12677/MM.2021.111009, January 28 2021
服装社交电商网络口碑对消费者购买意愿的影响The Influence of Clothing Social E-Commerce Network Word-of-Mouth on Consumers’ Purchase Intention
赵茂林, 曲洪建
运筹与模糊学Vol.13 No.2, 全文下载: PDF HTML XML DOI:10.12677/ORF.2023.132113, April 25 2023
产品伤害危机对消费者品牌信任的影响研究——基于网络负面口碑的调节作用The Impact of Product Injury Crisis on Consumer Brand Trust—Based on the Moderating Effect of Negative Word-of-Mouth on the Internet
安双格, 夏志杰
应用数学进展Vol.11 No.12, 全文下载: PDF HTML XML DOI:10.12677/AAM.2022.1112907, December 14 2022
为何消费者会再次发出鼠碑Why Do Consumers Initiate Re-Word-of-Mouth
刘琰, 董大海 国家自然科学基金支持
现代市场营销Vol.3 No.2, 全文下载: PDF HTML XML DOI:10.12677/MOM.2013.32003, May 15 2013
探究网络口碑对购买意愿之影响—信任、价格公平性为中介变量The Exploration of the Impact of EWOM to Purchase Intention—Trust and Price Fairness Are Mediating Variables
陈嘉敏, 蔡伟宁
现代市场营销Vol.6 No.3, 全文下载: PDF HTML XML DOI:10.12677/MOM.2016.63005, August 11 2016
电子口碑对二手服装正念消费行为的影响调查The Influence Research of eWOM on Mindful Consumption Behavior of Second-Hand Clothes
姜 越, 姜 苑, 孙斯琦, 高 洁
建模与仿真Vol.12 No.5, 全文下载: PDF HTML XML DOI:10.12677/MOS.2023.125396, September 5 2023