直播营销用户体验对消费者购买意愿的影响研究——基于顾客信任的中介作用Research on the Influence of User Experience of Live Broadcast Marketing on Consumers’ Purchase Intention—Based on the Mediating Role of Customer Trust
李治萍, 熊 艳, 王荩怡
心理学进展Vol.12 No.1, 全文下载: PDF HTML XML DOI:10.12677/AP.2022.121017, January 13 2022
商品新颖性对不同认知风格大学生购买意愿的影响研究A Study of the Effect of Product Novelty on the Purchase Intention of College Students with Different Cognitive Styles
师金阳, 马学海 科研立项经费支持
心理学进展Vol.14 No.1, 全文下载: PDF HTML XML DOI:10.12677/AP.2024.141046, January 26 2024
Online to Offline模式下顾客间互动对满意度的影响研究—以天津健身行业为例The Impact of Customer Interaction on Satisfaction in Online to Offline Model—Take the Fitness Industry in Tianjin as an Example
邱阿丽, 王梓馨, 张伟捷
现代管理Vol.6 No.4, 全文下载: PDF HTML XML DOI:10.12677/MM.2016.64018, August 24 2016
小微企业电子商务应用问题研究—基于ATM框架的沈阳地区企业调查The Status and Analysis of E-Commerce in Chinese Small and Micro Businesses—Enterprises Survey in Shenyang Region Based on TAM Frame
李江予, 魏立, 冯勇, 宋丽丽
电子商务评论Vol.6 No.2, 全文下载: PDF HTML XML DOI:10.12677/ECL.2017.62002, May 23 2017
文创产品体验对顾客购买意愿的影响:知识水平的调节效应The Influence of Cultural and Creative Product Experience on Customers’ Purchase Intention: The Moderating Effect of Knowledge Level
孔云飞, 杨礼茂
社会科学前沿Vol.13 No.5, 全文下载: PDF DOI:10.12677/ass.2024.135378, May 17 2024
手机购物顾客满意度的关键影响因素研究Research on Critical Factors of Consumer Satisfaction in Mobile Commerce
陈梅梅, 刘利梅, 薛阳阳 国家科技经费支持
电子商务评论Vol.6 No.4, 全文下载: PDF HTML XML DOI:10.12677/ECL.2017.64011, November 28 2017