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王贝贝, 陈梅梅
现代市场营销Vol.14 No.1, 全文下载: PDF HTML XML DOI:10.12677/MOM.2024.141001, February 4 2024
消费者在线购买宠物用品的影响因素研究A Study of Influential Factors on Consumers’ Online Purchase of Pet Supplies
李炜欣
电子商务评论Vol.13 No.2, 全文下载: PDF HTML XML DOI:10.12677/ecl.2024.132105, May 9 2024
个性化推荐类型对消费者购买决策的影响差异研究A Study of the Differences in the Impact of Personalized Recommendation Types on Consumer Purchase Decisions
谌海林, 陈 磊
管理科学与工程Vol.12 No.1, 全文下载: PDF HTML XML DOI:10.12677/MSE.2023.121005, January 31 2023
服装社交电商网络口碑对消费者购买意愿的影响The Influence of Clothing Social E-Commerce Network Word-of-Mouth on Consumers’ Purchase Intention
赵茂林, 曲洪建
运筹与模糊学Vol.13 No.2, 全文下载: PDF HTML XML DOI:10.12677/ORF.2023.132113, April 25 2023
在相亲直播情景下用户付费意愿影响因素研究A Study on Influential Factors of Customers’ Purchase Intention in the Situation of Matchmaking Live-Streaming
龚园媛, 窦文章
现代管理Vol.13 No.1, 全文下载: PDF HTML XML DOI:10.12677/MM.2023.131008, January 31 2023
基于公平理论的消费者购买行为分析Analysis of Consumer Purchase Behavior Based on Equity Theory
裘晓东, 姜辉
现代市场营销Vol.1 No.3, 全文下载: PDF HTML XML DOI:10.12677/mom.2011.13012, November 29 2011