Spais, G.S. and Vasileiou, K.Z. (2006) An Ordinal Regression Analysis for the Explanation of Consumer Overall Satisfaction in the Food Marketing Context: The Managerial Implications to Consumer Strategy Management at a Store Level. Database Marketing & Customer Strategy Management, 14, 51-73.

基于4R’s营销理论的成品油营销策略探析
Analysis of Marketing Strategy of Oil Product based on 4R’s Theory

刘守德, 孙永风   

现代市场营销Vol.1 No.1, 全文下载: PDF HTML DOI:10.12677/mom.2011.11003, May 25 2011

工业4.0时代泰国数字营销战略研究——基于消费者行为角度
Research on Thailand’s Digital Marketing Strategy in the Age of Industry 4.0—Based on the Perspective of Consumer Behavior

陈可丽   

现代市场营销Vol.12 No.1, 全文下载: PDF HTML XML DOI:10.12677/MOM.2022.121002, January 17 2022

网店情境中消费者体验价值对满意影响效应研究
The Study of the Effects of Consumer Experiential Value on Satisfaction in Online Store

武瑞娟    国家自然科学基金支持

现代市场营销Vol.6 No.4, 全文下载: PDF HTML XML DOI:10.12677/MOM.2016.64007, November 7 2016

基于体验经济的餐饮营销策略实证研究
Food and Beverage Marketing Strategy Based on Experience Economy: An Empirical Study

曾婷婷   

现代管理Vol.3 No.3, 全文下载: PDF HTML XML DOI:10.12677/MM.2013.33018, May 30 2013

基于消费者选择的餐饮企业营销策略优化研究
Research on Marketing Strategy Optimization of Catering Enterprises Based on Consumer Choice

李柔葭   

建模与仿真Vol.12 No.4, 全文下载: PDF HTML XML DOI:10.12677/MOS.2023.124340, July 18 2023

对瑞幸咖啡营销策略分析与评价
Analysis and Evaluation on Marketing Strategy of Luckin Coffee

章心玉   

现代管理Vol.13 No.7, 全文下载: PDF HTML XML DOI:10.12677/MM.2023.137118, July 27 2023