Kang, H., Hahn, M., Fortin, D.R., Hyun, Y.J. and Eom, Y. (2006) Effects of Perceived Behavioral Control on the Consumer Usage Intention of E-Coupons. Psychology & Marketing, 23, 841-864.

在线品牌社群氛围对消费者购买意向的影响
The Impact of Online Brand Community Atmosphere on Consumer Purchase Intention

赵 冉, 田雪莹   

电子商务评论Vol.13 No.1, 全文下载: PDF HTML XML DOI:10.12677/ECL.2024.131005, February 23 2024

电商主播特征对用户在线购买意愿影响研究
Research on the Influence of E-Commerce Anchor Characteristics on Users’ Online Purchase Intention

原伟萌, 陈梅梅   

电子商务评论Vol.13 No.1, 全文下载: PDF HTML XML DOI:10.12677/ECL.2024.131004, February 23 2024

消费心理学视角下汉服商家营销策略研究
Research on Marketing Strategy of Hanfu Merchants from the Perspective of Consumer Psychology

董露文   

电子商务评论Vol.13 No.2, 全文下载: PDF HTML XML DOI:10.12677/ecl.2024.132201, May 17 2024

在线评论的格式多样性和社会性对消费者购买意向的影响
The Impact of Format Diversity and Sociability of Online Reviews on Consumer Purchase Intentions

王贝贝, 陈梅梅   

现代市场营销Vol.14 No.1, 全文下载: PDF HTML XML DOI:10.12677/MOM.2024.141001, February 4 2024

消费者持续使用电商直播意愿研究
Research on Consumers’ Willingness to Continuously Use E-Commerce Live Streaming

熊 合    科研立项经费支持

现代市场营销Vol.12 No.4, 全文下载: PDF HTML XML DOI:10.12677/MOM.2022.124011, November 2 2022

服装社交电商网络口碑对消费者购买意愿的影响
The Influence of Clothing Social E-Commerce Network Word-of-Mouth on Consumers’ Purchase Intention

赵茂林, 曲洪建   

运筹与模糊学Vol.13 No.2, 全文下载: PDF HTML XML DOI:10.12677/ORF.2023.132113, April 25 2023