顾客感知价值视角下电商平台个性化推荐系统优化研究Research on the Optimization of Personalized Recommendation System of E-Commerce Platform from the Perspective of Customer Perceived Value
郭耀天
现代市场营销Vol.12 No.2, 全文下载: PDF HTML XML DOI:10.12677/MOM.2022.122005, May 31 2022
基于Z世代消费特征的电商渠道品牌包装设计研究Research on Brand Packaging Design of E-Commerce Channel Based on the Consumption Features of Generation “Z”
孙正男, 刘 洁
电子商务评论Vol.13 No.2, 全文下载: PDF HTML XML DOI:10.12677/ecl.2024.132119, May 10 2024
基于在线评论的消费者满意度影响因素研究——以盒马鲜生为例Research on Influencing Factors of Consumer Satisfaction Based on Online Comments—Taking Hema Fresh as an Example
陈逸馨, 张有中 科研立项经费支持
电子商务评论Vol.11 No.3, 全文下载: PDF HTML XML DOI:10.12677/ECL.2022.113003, August 1 2022
山西农村电子商务营销模式探析Analysis of Rural E-Commerce Marketing Mode in Shanxi Province
高 宁, 梅 蕾
现代市场营销Vol.8 No.1, 全文下载: PDF HTML XML DOI:10.12677/MOM.2018.81001, April 10 2018
电商主播特征对用户在线购买意愿影响研究Research on the Influence of E-Commerce Anchor Characteristics on Users’ Online Purchase Intention
原伟萌, 陈梅梅
电子商务评论Vol.13 No.1, 全文下载: PDF HTML XML DOI:10.12677/ECL.2024.131004, February 23 2024
基于RFMD模型和聚类分析的健身休闲行业客户分类Customer Segmentation of Fitness and Leisure Industry Based on RFMD Model and Cluster Analysis
陈燕萍, 王文杰
电子商务评论Vol.10 No.2, 全文下载: PDF HTML XML DOI:10.12677/ECL.2021.102004, October 28 2021