Shrum, L.J., McCarty, J.A. and Lowrey, T.M. (1995) Buyer characteristics of the green consumer and their implication for advertising strategy. Journal of Advertising, 24, 71-82.

论广告营销中“天真者”原型的建构
The Construction of Innocent Prototype in Advertising Marketing

江心培   

现代管理Vol.4 No.5, 全文下载: PDF HTML DOI:10.12677/MM.2014.45012, October 30 2014

情感元素在广告中的表现与运用
The Expression and Application of Emotional Elements in Advertising

鲁海洋   

新闻传播科学Vol.12 No.6, 全文下载: PDF XML DOI:10.12677/jc.2024.126251, December 24 2024

国内广告类期刊封面图像中的视觉思维研究
A Study of Visual Thinking in the Cover Image of Domestic Advertising Periodicals

杨明刚, 朱韦茜, 韩宜男    科研立项经费支持

新闻传播科学Vol.4 No.4, 全文下载: PDF HTML XML DOI:10.12677/JC.2016.44004, February 24 2017

基于机器学习的展示广告点击率预测研究
Research on Click-Through Rate Prediction in Display Advertising Based on Machine Learning

张芝悦, 黄 浩    科研立项经费支持

数据挖掘Vol.9 No.2, 全文下载: PDF HTML XML DOI:10.12677/HJDM.2019.92008, April 25 2019

从横屏到竖屏：新媒体时代视频广告的营销策略新探
From Landscape Screen to Portrait Screen: Exploring the Marketing Strategy of Video Advertising in the New Media Era

王佳敏   

电子商务评论Vol.14 No.4, 全文下载: PDF XML DOI:10.12677/ecl.2025.1441059, April 24 2025

AIGC驱动下的广告创新与消费行为重塑
AIGC-Driven Advertising Innovation and Consumer Behavior Reshaping

陆潭晟, 杨佳怡, 赵巧玲, 黎嘉慧, 周雨欣   

电子商务评论Vol.14 No.5, 全文下载: PDF XML DOI:10.12677/ecl.2025.1451337, May 15 2025