商品新颖性对不同认知风格大学生购买意愿的影响研究A Study of the Effect of Product Novelty on the Purchase Intention of College Students with Different Cognitive Styles
师金阳, 马学海 科研立项经费支持
心理学进展Vol.14 No.1, 全文下载: PDF HTML XML DOI:10.12677/AP.2024.141046, January 26 2024
电商主播特征对用户在线购买意愿影响研究Research on the Influence of E-Commerce Anchor Characteristics on Users’ Online Purchase Intention
原伟萌, 陈梅梅
电子商务评论Vol.13 No.1, 全文下载: PDF HTML XML DOI:10.12677/ECL.2024.131004, February 23 2024
直播商务中虚拟主播对消费者购买意愿的影响研究Research on the Influence of Virtual Anchors on Consumers’ Purchase Intention in Live Streaming Commerce
乔飞燕
运筹与模糊学Vol.13 No.6, 全文下载: PDF HTML XML DOI:10.12677/ORF.2023.136648, December 14 2023
大学生金钱态度与冲动性购买行为的关系研究The Relationship between Money Attitude and Impulsive Buying Behavior in Undergraduate
蒋 虹, 吕厚超 国家科技经费支持
社会科学前沿Vol.5 No.6, 全文下载: PDF HTML XML DOI:10.12677/ASS.2016.56120, December 19 2016
电商直播中人际互动对消费者冲动购买意愿的影响研究——以淘宝直播为例Research on the Influence of Interpersonal Interaction on Consumers’ Impulse Purchase Intention in E-Commerce Live Broadcast—Taking Taobao Live as an Example
徐晓丽, 梁 宏
心理学进展Vol.11 No.11, 全文下载: PDF HTML XML DOI:10.12677/AP.2021.1111298, November 29 2021
武汉市中青年群体电商直播购买行为研究Research on E-Commerce Live Purchase Behavior of Young and Middle-Aged Groups in Wuhan
赵韵晴
电子商务评论Vol.11 No.4, 全文下载: PDF HTML XML DOI:10.12677/ECL.2022.114007, November 28 2022