在线冲动性购买对消费者决策逆转的影响路径探究Study on the Impact of Online Impulsive Buying on the Reversal of Consumer Decisions
李心迪, 陈亚荣
现代市场营销Vol.13 No.1, 全文下载: PDF HTML XML DOI:10.12677/MOM.2023.131002, February 13 2023
消费主义思潮下大学生消费心理研究Research on the Consumer Psychology of College Students under the Trend of Consumerism
唐铭含
心理学进展Vol.13 No.12, 全文下载: PDF HTML XML DOI:10.12677/AP.2023.1312753, December 14 2023
虚拟主播对消费者购买行为的影响The Impact of Virtual Anchors on Consumer Purchase Behavior
张 玎, 刘亚慧, 杨 帅
电子商务评论Vol.13 No.1, 全文下载: PDF HTML XML DOI:10.12677/ECL.2024.131002, February 21 2024
基于预期后悔的限量与限时促销对消费者冲动购买意愿的影响研究Research on the Effect of Limited and Limited Time Promotion Based on Expected Regret on Consumers’ Impulse Purchase Intention
王贝雯, 刘东胜
电子商务评论Vol.12 No.1, 全文下载: PDF HTML XML DOI:10.12677/ECL.2023.121004, February 21 2023
大学生情绪动机对网络消费意愿的影响The Influence of College Students’ Emotional Motivation on Online Consumption Will
熊 璐, 杨美荣, 杨文清, 李 锐 科研立项经费支持
心理学进展Vol.9 No.7, 全文下载: PDF HTML XML DOI:10.12677/AP.2019.97157, July 22 2019
品牌服装广告宣传模式、产品涉入度与消费者冲动购买关系研究Research on the Relationship between Brand Clothing Advertising Mode, Product Involvement and Consumers’Impulse Buying
汪宏峰, 田丙强, 曲洪建
运筹与模糊学Vol.13 No.4, 全文下载: PDF HTML XML DOI:10.12677/ORF.2023.134379, August 15 2023