文创赋能背景下出版机构文创IP的设计研究——以人民文学出版社为例Research on the Design of Cultural and Creative IP of Publishing Organizations in the Background of Cultural and Creative Empowerment—Taking People’s Literature Publishing House as an Example
徐丁瑶
设计Vol.9 No.3, 全文下载: PDF XML DOI:10.12677/design.2024.93316, June 13 2024
基于IBC理论的出版品牌整合传播策略——以“后浪”品牌为例Integrated Communication Strategy of Publishing Brand Based on IBC Theory—Taking “Hina” Brand as an Example
张丽虹, 张 宇
新闻传播科学Vol.12 No.2, 全文下载: PDF HTML XML DOI:10.12677/jc.2024.122049, April 9 2024
基于品牌个性理论的大学品牌塑造——以云南民族大学为例University Brand Development Based on the Theory of Brand Personality—A Case Study of Yunnan Minzu University
杨世爱, 杨佳慧, 卢 泼, 杨凤梅
社会科学前沿Vol.13 No.5, 全文下载: PDF HTML XML DOI:10.12677/ass.2024.135405, May 24 2024
人教版和北师大版教材“平行线”相关内容比较研究A Comparative Study on the Related Content of “Parallel Lines” between the Humanistic Edition and Beijing Normal University Edition
班燕楠, 胡卫敏 科研立项经费支持
教育进展Vol.13 No.2, 全文下载: PDF HTML XML DOI:10.12677/AE.2023.132067, February 6 2023
基于胜任素质模型的出版专业学生版权素养探析Analysis of Copyright Literacy for Students Majoring in Publishing Based on the Competency Model
李欣宇
新闻传播科学Vol.12 No.6, 全文下载: PDF XML DOI:10.12677/jc.2024.126253, December 26 2024
《小说修辞学》中译本版本研究A Study on the Chinese Translation Version of The Rhetoric of Fiction
王新宇
现代语言学Vol.12 No.7, 全文下载: PDF XML DOI:10.12677/ml.2024.127591, July 26 2024