Keller, K.L. (2003) Strategic brand management: Building, measuring, and managing brand equity. 2nd Edition, Prentice Hall, Upper Saddle River.

基于消费者的动漫品牌资产模型的构建与实证研究
Construction and Empirical Research of Consumer-Based Animation Brand Equity Model

卢艳桥, 曹淑艳    科研立项经费支持

服务科学和管理Vol.10 No.4, 全文下载: PDF HTML XML DOI:10.12677/SSEM.2021.104013, July 15 2021

经济新常态下物业企业品牌化发展战略研究
Brand Strategic Study of Property Enterprise under the New Normal Economy

鄂丽丽   

现代管理Vol.5 No.3, 全文下载: PDF HTML XML DOI:10.12677/MM.2015.53010, June 24 2015

乡村振兴背景下湖南地理标志农产品品牌认知研究
Research on Brand Cognition of Geographical Indication Agricultural Products in Hunan under the Background of Rural Revitalization

王金艳, 邓 华, 李美会, 伍红茹    科研立项经费支持

现代管理Vol.13 No.12, 全文下载: PDF DOI:10.12677/MM.2023.1312195, December 7 2023

新桂商企业品牌形象塑造研究
Research on the Enterprises Brand Image Shaping of New Guangxi

吴云月   

现代管理Vol.12 No.11, 全文下载: PDF HTML XML DOI:10.12677/MM.2022.1211198, November 21 2022

大型煤炭央企人才品牌建设的探索与实践——以华电煤业为例
Exploration and Practice of Talent Brand Construction in Large Coal Central Enterprises—Taking Huadian Coal Industry as an Example

杨梦凡   

现代管理Vol.14 No.3, 全文下载: PDF HTML XML DOI:10.12677/MM.2024.143050, March 20 2024

从消费者的消费行为谈中国品牌策划
On the Brand on Chinese Consumer Behavior

黄天柱, 赵丽    国家科技经费支持

现代管理Vol.1 No.4, 全文下载: PDF HTML DOI:10.12677/mm.2011.14051, October 31 2011